🎯You Don’t Need to Be Everywhere: How I Stopped Trying to Do It All
As a solo creator, it’s easy to believe you have to be everywhere.
Instagram. TikTok. X (Twitter). YouTube. Medium. LinkedIn. Pinterest. Plus a newsletter. Plus a blog. Plus daily engagement. Plus… breathing, maybe?
I tried it. I failed. Then I stopped.
And honestly? I’ve never been more focused, more productive, or more connected to my audience.
😵 What “Being Everywhere” Really Feels Like
- ⏳ Always chasing the next post
- 💬 Shallow engagement across too many places
- 😩 Constant anxiety: “I’m not doing enough”
- 🧠 No mental space for actual creativity
I wasn’t building a brand. I was spreading myself thin.
💡 What I Did Instead
- Picked 1 main platform where I enjoy showing up (for me, it was my blog)
- Chose 1 secondary for repurposing (X + newsletter)
- Defined what “success” looks like for me — not others
- Set posting limits and turned off notifications
- Focused on conversations, not just content
Suddenly, I had energy again. Focus. Clarity.
🎯 The Real Lesson
You don’t have to show up everywhere to make an impact.
You just have to show up where it matters — consistently, honestly, and with intention.
One platform, done well, beats five done halfway.
🧭 If You’re Feeling Overwhelmed:
- Write down all the platforms you're trying to manage
- Ask: Which ones actually bring value or joy?
- Pause the rest for 30 days. See what happens.
Give yourself permission to simplify. You might find your best ideas live in the quiet.